Swiftpage email marketing

When done right, email marketing is not only breathtakingly affordable but also extremely effective. Depending on how you plan to measure success (by opened messages, click-throughs or conversion rates) and who your targets are (whether new, existing or best customers), email marketing can yield response rates that range from a satisfying 5% to a fantastic 50%. But the low cost of entry has generated a tidal wave of spam and that's obviously made email users wary and annoyed. To be successful you must make sure to gain opt-in commitments from your recipients. 

Once you have their permission then you need the right tools for the job and Swiftpage is the perfect solution. Swiftpage integrates with ACT! by Sage, Microsoft Outlook and Excel allowing you to send personalised emails to all your contacts. 

Swiftpage email marketing templates

Create graphical email templates with Swiftpage using its simple online editor, or import your own HTML. Then use ACT!, Outlook or Excel to create the mailing list. 

Swiftpage tracking - who opened, clicked, bounced and more.

Swiftpage provides intelligence about your customers. A customer who has opened previous emails from you five times and has clicked on three links, is likely more interested than someone who opened an email once and didn't click any link.

Swiftpage snapshot

Snapshot by Swiftpage places important information about your customer, both from data in ACT! by Sage and from internet sources like LinkedIn into a display that's intuitive to read and use.

Swiftpage Drip Marketing

It's a long established marketing practice to continue to contact prospects at the appropriate time. Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email - automatically!

From events or product announcements to a new customer welcome or product launch - Swiftpage provides the ability to automatically deliver marketing content and drive your sales processes.